SoundThinking
SoundThinking is a publicly traded public safety technology company providing data-driven solutions and strategic advisory services for law enforcement, security teams, and civic leadership. In 2024, the company reported a record revenue of $102 million, a 10% increase from the previous year.
In 2021, I was hired as the company’s first senior content marketing manager, focused on generating engaging original content across various channels to elevate our brand and drive inbound leads. I worked in this capacity until my maternity leave in mid-2024.
I returned part-time in late 2024, and in 2025, when I established my content/communications consultancy, SoundThinking became one of my clients, and I supported them from a content marketing, communications, and PR standpoint.
Highlights
Increased inbound lead form submissions by over 280% compared to the previous four-year period
Increased website traffic and active users by over 400% and 460% YOY following a corporate rebrand in 2023
Increased Search Engine Result Page (SERP) features by 524% YOY in 2025, cementing our reputation as a competitive player in AI search results
Work Samples
Communications / PR
In addition to lead generation and content marketing work, I also played an instrumental role in thought leadership and brand strategy, authoring CEO bylines and honing content with in-house subject matter experts for external publications.
External publication placements
Police1: 8 actions that define successful police chiefs from day one
Environmental, Social & Governance (ESG) Reports
Over the past several years, I have played an instrumental role in shaping the content and strategy for our sustainability reports, which play a major role in how we communicate with our employees, clients, prospects, and investors.
Content Marketing Assets
As a senior content marketing manager and a content marketing/communications consultant with SoundThinking over the past several years, I have worked on countless assets designed to increase brand awareness and generate qualified leads.
Blogs
A key part of our content strategy entailed targeting prospects during every stage of the journey, from the awareness stage (top-of-the-funnel), the consideration stage (middle-of-the-funnel), and the bottom-of-the-funnel (conversion).
Top-of-the-funnel: What are the Core Principles of Procedural Justice?
Middle-of-the-funnel: The Three Steps to Find an Investigative Lead
Bottom-of-the-funnel: Evolv Alternatives
Success Stories
The myriad of success stories cement our reputation as a public safety technology company that saves lives, improves evidence collection, and boosts police and community relations.
Datasheets
I have been instrumental in developing the majority of our datasheets, educating prospects while directly influencing product strategy.
Examples
Videos
I spearhead the content strategy and scripting behind our video marketing initiatives.
Discreet Weapons Detection: Safer Visitor Experiences Without Waiting in Lines
SoundThinking Strengthens Community Connections in Springfield, IL
Ebooks & Whitepaper
I developed and executed the content strategy for eBooks and whitepapers, leveraging their dual role as educational resources and lead-gen tools